A federal trademark makes your brand name, logo, or slogan legally yours nationwide — and enforceable against copycats. The attorney's work: a real clearance search (not just a knockout search), an application in the right classes with a filing basis that fits your use, and monitoring through registration.
Attorney-handled registrations typically run $950–$2,000 all-in including USPTO fees of $350 per class.
Patents protect how your invention works — but only as broadly as the claims are drafted. Attorney work spans prior-art searching, provisional applications that hold your date for 12 months, full utility applications, and prosecution through examination.
Provisionals commonly run $1,500–$5,000; utility applications $8,000–$20,000+ depending on complexity. Expensive — and still the cheapest part of owning a valuable invention.
Most applications hit at least one office action — a refusal or objection from the examiner. The majority are answerable: likelihood-of-confusion arguments, descriptiveness responses, specimen fixes, claim amendments. A strong response is the difference between registration and abandonment.
Rights you don't enforce erode. Enforcement work runs from cease-and-desist letters and marketplace takedowns (Amazon, Etsy, social platforms) through TTAB oppositions and federal court. Most matters resolve at the letter stage when the letter is credible — which is to say, when it comes from a litigator.
Tell us about your name, brand, or invention and we'll connect you with a qualified attorney for your market.